Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.

The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website ...

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...

Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape ...

Google now requires brand assets at the campaign level in Performance Max ads, improving brand consistency and management ...

Swiggy isn’t alone. Across categories — from beauty platforms to D2C brands and even astrology start-ups — AI-led advertising ...

Google’s recent rollout of its AI Max update is already transforming the paid search landscape, presenting marketers with both new challenges and opportunities.

Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how ...

Google's Made by Google event for the Pixel 10 series is set to take place in August, giving us our first official look at ...

Google is considering abandoning the classic marketing funnel for a more dynamic concept in line with current reality: the ...

Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...