VINEYARD HAVEN, Mass. (AP) — Lewis Pugh has followed an unspoken rule during his career as one of the world’s most daring ...

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

The artificial intelligence model had bizarrely mentioned the subject in answers to unrelated user queries about HBO’s name ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

This year’s Cannes opened hours after French actor Gerard Depardieu was found guilty of sexual assault and handed a 18-month ...

DENVER (AP) — An alligator that appeared in numerous TV shows and films over three decades, most notably the 1996 Adam ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.