St. John's will receive a major investment in their athletics department and student-athletes will have an avenue to a ...

St. John's Athletic Department today announced that adidas will become the official footwear, uniform, apparel and accessory ...

Sonny Vaccaro looks back on his decision to leave Adidas after the company forced him to lie to LeBron James after a ...

UEFA Women’s EURO 2025 film under its 'You Got This' campaign, showing how rivalry and respect elevate performance in women’s ...

In every competitive space, business, sports, politics, the instinct to outdo the opponent is strong. But in marketing, that instinct can be fatal if it becomes obsessive. The brutal truth is this: ...

Nike and adidas are both leaning into their catalogs with retro apparel, but which brand has the better collection for Wimbledon 2025?

At Wimbledon 2025, the tournament’s strict all-white dress code continues to shape sneaker design and brand competition.

Manchester United’s professional development phase group enjoyed a five day training camp in Germany. The group, which ...

Florian Wirtz was unveiled in old Liverpool Nike kit and training wear last week with the Reds' partnership with Adidas not ...

The 2025 adidas 3SSB “Palmetto Road” Championships wrapped up in Rock Hill, SC, on Sunday. KSR was in the gym from Thursday ...

Roony is a Football Manager wonderkid who wants to be "the best player in the world". This is what you need to know about him ...

That's when Manchester United's 2025/26 away kit by adidas will be officially released around the world, in shops and via the ...