A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

(Ad) If your company isn't currently marketing or advertising on Snapchat, you may be missing out on an opportunity in creating brand awareness for your company ...

Snapchat-eBay alliance opens new marketing opportunities Michael Porter, 22, of East Northport, an eBay seller and Snapchat user, with some of his merchandise. Credit: Michael Porter ...

Snap aims to expand its creator offerings through a partnership with Later, which manages social media and influencer campaigns in which creators receive commissions for posting sponsored content.

Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance.

"Our partnership with Snapchat is bringing more data and insights to the all-important task of picking the right creator partners," said Daniel Schotland, COO of Linqia.

We’re kicking things off with Snapchat Creator Connect, a multi-city programme debuting in Hyderabad, focused on empowering Gen Z and the next generation of digital storytellers.

The collaboration introduces two key capabilities through Snapchat's APIs: discovery of creator profiles within Later's influencer marketing platform, and automated content scheduling and posting ...

Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S.

In the early 2000s, they got their start with MySpace and blogging. In the 2010s, they used YouTube, Snapchat and Instagram.

Through Snapchat's application programming interfaces (APIs), marketers will now be able to discover creator profiles within Later's influencer marketing platform, and access automated content ...