Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

Contrary to popular belief, Indian Gen Z is prioritizing financial stability. The ET Snapchat Gen Z Index reveals that young ...

Gen Z in India prioritizes flexibility and work-life balance alongside salary, reshaping traditional career expectations.

Dr Shaunak adds that, just like our bodies, our brains need a break too. Boredom gives our minds time to rest and recharge.

Gen Z consumers give the least importance to brand legacy and celebrity representations, a new study by Snapchat and The ...

Virat Kohli was widely regarded as Test cricket's most flamboyant ambassadors, particularly during his years as captain of ...

This changed for us when we adjusted our approach, taking a leap of faith and embracing the unique nature of Snapchat ... the bracket” of one of Gen A-Z’s favorite social media sites, we ...

A call meant urgency. Importance. Now, try calling your Gen Z child and you’ll hear the dial tone fade into oblivion before the call is quietly cut. No call back. Just a crisp text in three ...

India's luxury travel scene is growing. It is no longer about ticking off places. It is about being present, feeling ...

Gen Z workers are "conscious unbossing" and avoiding management roles to preserve their wellness. Their preference for autonomy and better work-life balance may lead to big corporate culture shifts.