Unique audience Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok.

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

YouTube co-founder Steve Chen says he doesn’t want his kids glued to Shorts, or any short-form video platform for that matter ...

Nigel Braun has been making YouTube videos since 2014, but his subscriber growth became supercharged this year when he started experimenting with Shorts. Braun told Insider that he created a new ...

According to YouTube, with the launch of Shorts, channels that upload both long-form videos and Shorts (capped at 60 seconds in length) are seeing longer overall watch time and subscriber growth ...

However, it was YouTube Shorts that truly astounded everyone with its exponential growth. As the newest addition to the short-form video scene, YouTube Shorts arrived in September 2020, initially ...