Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Big 12 Media Days concluded on Wednesday from The Star in Frisco, Texas. Over the course of two days, all 16 teams from the ...

Big 12 Championship Predictions: A clear top three set to emerge as Arizona State tries to repeat or will chaos reign once ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

EA Sports College Football 26 overall ratings for every Big 12 football team. Is Texas Tech or Arizona State rated No. 1 in ...

The Big 12 media days began on Tuesday, July 8, in Frisco, Texas. Here were the highlights, including coach and player ...

In an interview with ESPN on July 9 on the second day of the Big 12 football media days, commissioner Brett Yormark had high ...

When the Big 12 announced it would eliminate its preseason media poll, Yormark explained why the conference made the decision ...

FRISCO — Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College ...

Deion Sanders didn't disclose much about his health situation in his first public appearance in over two months, but the ...

Sports releases its Big 12 preseason poll with Colorado holding a mid-pack spot as the Buffs enter a pivotal 2025 season.

Deion Sanders stole the show at Big 12 media days, addressing his health, Colorado’s QB battle and his vision for the ...