Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Big 12 Media Days concluded on Wednesday from The Star in Frisco, Texas. Over the course of two days, all 16 teams from the ...

The expected expansion of WWE’s partnership with the collegiate athletic conference is officially here, starting with the ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

EA Sports College Football 26 overall ratings for every Big 12 football team. Is Texas Tech or Arizona State rated No. 1 in ...

Colorado ranks No. 10 in USA TODAY's Big 12 power rankings as Deion Sanders’ Buffs look to reload after losing Travis Hunter ...

The Big 12 media days began on Tuesday, July 8, in Frisco, Texas. Here were the highlights, including coach and player ...

Big 12 commissioner Brett Yormark went all in on the “5+11” proposed model for the College Football Playoff on the first day ...

FRISCO — Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College ...

When the Big 12 announced it would eliminate its preseason media poll, Yormark explained why the conference made the decision ...

Deion Sanders stole the show at Big 12 media days, addressing his health, Colorado’s QB battle and his vision for the ...

Big 12 Commissioner Brett Yormark prefers a 16-team College Football Playoff model with five automatic qualifiers and 11 ...