North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

North Carolina basketball's Caleb Wilson just reportedly secured a huge show deal with New Balance ahead of the 2025-26 ...

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

After a phenomenal and decorated high school career, what are the expectations, fit, and role for five-star Caleb Wilson at UNC? And what does success look like?

North Carolina basketball's 2025-26 roster is set for a new season. Who will Hubert Davis put in the starting lineup for the ...

The UNC men's basketball program will feature a potential lottery pick of the 2026 NBA Draft, as Caleb Wilson, the five-star out of Atlanta, Georgia, and Georgi ...

Caleb Wilson, a five-star prospect out of Atlanta, Georgia, who played for Holy Innocents Episcopal School, is entering his first year in Chapel Hill playing for Hubert Davis.

North Carolina welcomed freshmen Caleb Wilson, Isaiah Denis and Derek Dixon to campus this week. The three-man class finished the 2025 cycle at No. 11 nationally, the second-highest-ranked signing ...