An AI Web Browser to Rival Chrome
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Perplexity’s AI-powered Comet browser is part of a rising trend toward AI browsers, but whether it’s the future or just a pricey experiment remains to be seen.
OpenAI set to launch AI browser in coming weeks and anticipates to directly compete with Google by taking advantage of ChatGPT active users.
As AI agents move from sidebars to the heart of the web experience, brands will need to rethink trust, data, and discoverability in a new era of marketing.
Perplexity AI, the fast-rising search startup backed by Jeff Bezos, Nvidia and SoftBank, just launched its first web browser. Dubbed Comet, this AI-powered browser is designed to challenge Google Chrome ’s dominance, which still commands over 68% of the global browser market.
"While Chrome maintains its dominant share, these experiments indicate a strategic curiosity toward agent-led, context-aware alternatives that challenge the conventional search-to-click paradigm. This is no longer a browser contest,