Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.

Starbucks is reducing its menu by one-third under CEO Brian Niccol, the latest of several changes the chain is making to ...

In its most recent earnings report, released on Jan. 28, Starbucks revealed that its comparable store sales in the U.S.

In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

The great Starbucks vibe switch appears to be in full swing as the coffee chain plans to eliminate a “significant number” of drinks and food items from their menu. Citing an “overly complex” menu, CEO ...

Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address declining sales. The move comes from CEO Brian Niccol's "Back to Starbucks" plan ...

Starbucks has been in the midst of a rebrand over the past year as the global coffee chain rolls out various changes to its stores and customer experience. The latest confirmed change might worry ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Coffee prices have surged in the past year on international markets. Here's why drought, a weak loonie and Donald Trump's tariff threats are putting a 'pinch' on your cup of joe.