Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

The discount seller of cosmetics has taken on the prestige brands and, with online marketing and product development, won.

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

This week’s top launches include fresh fragrances from Orebella and Playboy, longevity-boosting skin care to turn back time, ...

On Monday, the brand dropped its latest ad. It featured Drag Race royalty Heidi N Closet alongside controversial comedian, ...

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over comedian's past humor about domestic violence.

Did nobody sit there and say, ‘Hey, in 2025, when there is an absolute epidemic of violence against women, let’s not choose to have the face of our campaign be a man who jokes about domestic violence?

Earlier this year, a global ban on mercury-laced cosmetics came into effect. Backers are hopeful it will spare many consumers ...