The “Euphoria” actor’s campaign, which aims to sell the clothing company’s new denim line, is centered around the tagline “Sydney Sweeney has great jeans,” a double entendre critics say promotes the idea that Sweeney — blonde, blue eyed and white — is genetically superior.

After the backlash over Sydney Sweeney’s American Eagle ad, Dunkin’ Donuts also revealed a new advertisement that mentions “genetics.” This ad has also started getting backlash from fans, with many pointing out how the ad seemed irrelevant to genetics.