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E.L.F. Cosmetics issues apology after facing backlash over controversial Matt Rife ad

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an ...
The Mirror US on MSN39m

E.L.F. customers boycott makeup company after hiring controversial comedian Matt Rife for new ad

This week E.L.F. cosmetics has been met with heavy backlash online after premiering an advertisement starring controversial comedian Matt Rife following his harmful domestic violence joke ...
PRIMETIMER on MSN12m

"Total lack of awareness": Internet reacts as e.l.f. Cosmetics addresses Matt Rife controversy

LASH today to see what your case is worth.… pic.twitter.com/25wEjKcEhI The e.l.f. Beauty’s global chief marketing officer, Kory Marchisotto, said they picked Matt Rife for the campaign because his ...