Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

Hawaiian Tropic, the skin-loving sun care brand that’s part of the Edgewell Personal Care portfolio, today announces the ...

Consumer-brands company Edgewell cut its full-year outlook, saying sales of sunscreen products are set to decline as people ...

The TikTok star joked she “made the mistake” of offering to do a split — but the 300,000 people who liked it on TikTok probably wouldn't call it that.

The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

Hawaiian Tropic, renowned for its signature scent and iconic suncare products, announces the launch of its boldest campaign yet: Tana Sutra, a tongue-in-cheek guide of tan-tric positions to achieve ...

A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one way to connect with what one might loosely ...

Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest ...

A "0" denotes no water resistance claim. The Hawaiian Tropic Sheer Touch Oil-Free Face Serum SPF 30 is part of the Sunscreens test program at Consumer Reports. In our lab tests, Sunscreens models ...