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Sony CFO Lin Tao said the company needs 100 billion Yen (approx. $512M) to offset new U.S. tariffs and may raise PlayStation 5 prices.

Push Square reports that in Sony's recent earnings call, Tao says: "Sell-in units was the focus but now we are focused on monthly active users [MAU]. The management is focused on engagement and MAU.

In related news, Tao said that Sony’s also been better controlling its first-party spending, and it’s something it wants to continue to improve on moving forwards.

During the company’s earnings call, Sony (SONY) CFO Lin Tao said the PlayStation maker is weighing “passing on” the price of tariffs to consumers to mitigate the effects on its bottom line ...

Sony is considering raising the prices of its PS5 consoles again due to US tariffs Chief Financial Officer Lin Tao said in an investor's Q&A that the tariffs will have a 100 billion yen ($685 ...

Both Sony CFO Lin Tao and CEO Hiroki Totoki mentioned passing on the cost of the Trump tariffs to people who buy electronics or the PS5. Tao mentioned the duties affecting the prices of the ...

CFO Lin Tao shared these statements on the matter of PlayStation supply during the investor presentation and Q&A that accompanied its full-year earnings results for the period ending on March 31 ...

Lin Tao, chief financial officer, said Sony had diversifed production sites for the PlayStation 5 and built up U.S. inventory to deal with tariffs. (Kiyoshi Ota/Bloomberg News) Sony makes some of ...