Thanks elf for hiring matt rife and making it so easy!" Another person added, "Ew, ELF hired Matt Rife?!? Did they think we forgot about how awful he is." While a third wrote, "Elf Cosmetics says on ...

LASH today to see what your case is worth.… pic.twitter.com/25wEjKcEhI The e.l.f. Beauty’s global chief marketing officer, Kory Marchisotto, said they picked Matt Rife for the campaign because his ...

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an ...