Approximately 20,000 people can fill the stands for a Kentucky basketball game. Big Blue Nation loves its Wildcats. Could ...

Kentucky and JMI Sports have announced an agreement to continue their multimedia marketing relationship until 2040.

On Aug. 8, the University of Kentucky announced it had signed a 10-year contract extension with Nike. Kentucky signed its ...

Yesterday I made the trip to Ford’s Louisville Assembly Plant for its Universal EV Platform event. This plant, which ...

Here’s how I see the 2025 regular season playing out for the Cats: One mustn’t ever sleep on Toledo, who was the preseason ...

Ford is making a major investment at its Louisville Assembly Plant.

UK describes the venture as "an innovative loyalty and membership platform" that will provide fans with "access to insider ...

It will only be a matter of time before the Southeastern Conference makes a final decision on moving to a possible nine-game schedule.

At the same time, Kentucky is pouring $50 million into new scholarships and athlete benefits with no new revenue to offset it ...

By Keith Taylor Kentucky Today Kentucky Athletic Director Mitch Barnhart is patient when it comes to supporting his coaches ...

Generating revenue in the new college sports landscape is too important to allow Kentucky football to fall behind. Mark ...

How Kentucky Wildcats, Mitch Barnhart are preparing for revenue sharing in college sports Kentucky athletics director Mitch Barnhart sat down with The Courier Journal at SEC spring meetings to talk ...