The long-anticipated news of Las Vegas Aces A'ja Wilson finally getting her own Nike shoe came on Saturday morning, right ...

Devin Booker posted a video of him hitting a home run on his dbook Instagram page to promote his new Nike Book 1 "Valley" ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

The San Francisco 49ers officially revealed their 2025 NFL season schedule on Wednesday via an Instagram post, kicking off ...

Examining how the Cowboys' popularity affects NFL schedules, guiding broadcast choices, and game times. Dallas continues to get priority based on ratings.

Late owner Paul Allen’s estate confirmed plans to sell the Portland Trail Blazers with Nike’s Phil Knight linked.

Coach and Company gives us "One Word" about the staggering amount of cash people will need to shell out in order to not miss ...

The highest-paid NFL player in 2025 was revealed by Forbes on Thursday. The publication revealed that the 31-year-old ...

USC Trojans women’s basketball guard JuJu Watkins has been making Name, Image, and Likeness (NIL) deals since she was a senior in high school. While it may be t ...

Derrick White had 34 points to lead the Celtics to a 127-102 win over the Knicks that kept them alive in the Eastern ...

Arkansas head coach John Calipari won a major recruiting battle on Thursday to keep an elite in-state prospect home.