No. 1 College Basketball Recruit AJ Dybantsa Receives Massive $4.1 Million NIL Update originally appeared on Athlon Sports.

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

Considered a "loser" in the spring transfer portal, Arizona made up for it by pulling in a strong freshman class and remains ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

Purdue had a terrific month at the NIL Store, finishing in the top 10 in sales for May. It was one of four Big Ten schools to crack the list.

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

California has NIL provisions in its bylaws. Thirty high schools have NIL permissions. California allows student-athletes to ...

Basketball analyst Aaron Torres believes the days of young college basketball stars jumping straight to the NBA could be over soon.

Florida basketball guard Xaivian Lee will reportedly earn over $6 million through NIL and a shoe deal for the 2025-26 season, ...