Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...