Marketing Week9h
Junk food ad ban and the value of people: Your Marketing Week
From the proposed changes to ad rules around junk food to the pull back on media spend at the end of last year, it’s been a ...
Marketing Week8h
TikTok counts cost of US ban
As it stands, TikTok will be banned in the US on Sunday, which will see the platform lose billions in ad spend and have a ...
Marketing Week18h
‘Our secret weapon’: M&S on reaching a new generation by using its colleagues as influencers
By utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where ...
Marketing Week13h
Lidl to scrap kid-friendly packaging on its ‘least healthy’ products
Packaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six ...
Marketing Week18h
Brands need to embrace both the worry and promise of technology to win over consumers
Consumers often have a mixed relationship with technology seeing it as both a friend and a threat. It is the job of marketers ...
Marketing Week9h
Newly merged Carlsberg Britvic names CMO
Chishty’s role as CMO will oversee both Britvic’s soft drinks brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.