From opening up conversations around miscarriage to ensure people get the support they need to Diageo’s mission to get drinkers to rethink tequila, it’s been a busy week. Here is my take.

In the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership ...

For only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race ...

The newly created role brings together Primark’s customer and digital teams, following increased emphasis on the retailer’s ...

The seeming incompatibility between seniority and flexibility means mothers are being forced out of careers they’ve spent ...

With market share growth defined as the function’s “most important” job, could marketers be succumbing to short-termism and ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

The world’s biggest brands don’t stay big on their own – building them is a job that never ends. As the Kantar BrandZ Most ...

WPP has appointed former Microsoft UK CEO Cindy Rose as its new CEO. She will step into the position from 1 September, taking ...

Without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually ...

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Research from the IPA and Financial Times ranks trust as second most powerful metric behind product and service quality.