Through brands including Smirnoff and Guinness, Diageo is investing in accessibility across advertising, design and ...

Airbnb’s top marketer discusses how the travel giant plans to “reintroduce” the brand through a social-first strategy.

How do marketers position brand-building investment as capital expenditure without the formal accounting change?

While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...

As global tech giants dominate Kantar’s 2025 BrandZ most valuable brands list, no British businesses make this year’s top 100 ...

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.