It’s estimated that APAC accounts for 43% of total exports to the US: with tariff uncertainty wreaking havoc on business plans, now is the time to explore new avenues for growth.

Explores how an evolving measurement approach, one that embraces real-world data nuances, can help marketers make confident decisions, even when perfect certainty isn’t possible. Marketers are ...

Global marketers perceive Amazon ads as under-indexing against attention delivery, but believe the platform offers a high degree of “quality of trust” and “innovation”, according to Kantar data ...

The three largest media owners in the world, Alphabet, Amazon and Meta, already control over half of the global ad market, excluding China, according to WARC Media's latest Q1 2025 global ad forecast.

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

This report, based on Ascential’s "STEPIC" framework, examines the six dimensions of society, technology, economy, policy, industry and creativity, which helped lay the groundwork for the latest ...

WARC’s unparalleled expertise and 40-year track record in harmonising, aggregating, verifying and evaluating data, helps you optimise your media effectiveness.

The Indian middle class lives in contradiction: rooted yet ambitious, frugal yet premium-seeking; brands must decode this very duality to build meaningful connections.

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology.

Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be.

Tech brand Apple's "Shot on iPhone" campaign aimed to showcase the iPhone's camera capabilities and drive sales growth in the United States and globally.

Super Extra Rice, a food brand, launched the "Rice of Glory" campaign in Ecuador to transform its product perception and drive sales growth amidst a highly competitive market.