Sydney is the face of American Eagle’s latest denim ad campaign, which centers around the tagline: “Sydney Sweeney has great jeans,” as a play on “great genes.” There are a ton of pictures and clips you can still find on AE’s socials, but I’ll tell you about the ones getting the most backlash...

The title of the ad provoked a flurry of online discourse. Reactions ran the gamut from glee to accusations that the ads promote eugenics.