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During its global Tudum livestream on Saturday, Netflix screened the first look of its reality series modeled off 2021's Emmy-winning South Korean hit Squid Game.

This year, Tudum Live will be proper Netflix programming in and of itself, streaming live on Netflix on May 31 at 8 p.m. ET/5 p.m. PT from the Kia Forum is Los Angeles.

The Netflix Tudum event is a global event for fans of the stars of the platform and the creators of its famous TV shows and films. On June 1, 2023, Netflix posted a trailer for Tudum on YouTube.

Last week, Netflix laid off 25 people in its marketing department, including several at the fandom site, Tudum. Tudum was just one example of Netflix’s attempts at building fandoms.

TUDUM and its pre-shows in Japan, Korea and India garnered over 25.7 million views across 29 separate Netflix channels on YouTube, also including their Twitter, Twitch, Facebook, TikTok, and the ...