Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 in sales.

Netflix pioneers a new creative era by integrating generative AI in the post-production process of its adaptation, 'El Eternauta', enhancing efficiency and creativity.

First Steps' including early positive reviews, the retro-futuristic plot set in the 1960s, and a star-studded cast led by ...

Netflix used generative AI in the new series, claiming it helped speed up production and reduce costs, while still involving ...

It’s no secret that making movies in the Marvel Cinematic Universe costs a lot of money. These films have huge budgets, mostly because of all the CGI and special effects needed to bring comic book ...

Netflix has revealed it has employed generative artificial intelligence (AI) to create visual effects in one of its original ...

Netflix co-CEO Ted Sarandos sees generative AI as a tool to enhance creativity, not just cut costs. In El Eternauta, AI ...

Speaking to TechRadar, the Marvel movie's director gave a polite albeit direct 10-word reply to fans who've said they're less ...

Initial reviews for The Fantastic Four: First Steps are in and singing high praises for Marvel’s newest film. The movie stars ...

Just because a TV show is great doesn't mean it's flawless, as these CGI mishaps illustrate what happens when visual effects go wrong.

"Using AI powered tools, they were able to achieve an amazing result with remarkable speed," Netflix co-CEO Ted Sarandos said in a July 17 earnings call. He was referring to the recent Argentinian ...

Modern cinema is undergoing a significant transformation under the influence of the gaming industry. What was once considered ...