Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

We’re not quite there yet, but it sure feels imminent.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

All I’m saying is if HBO Max really wanted to play that card, they should have gotten Jude Law to reprise his character from ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery announced that the streaming platform Max is set to become HBO Max again, two years after the company ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...