News

At the Upfronts, Sports Sideline Scripted TV as Studios Lean In to Live Events
From Netflix and YouTube to NBC and Disney, the NBA and NFL and dominated the pitches to advertisers, with entertainment ...
Iowa Public Radio7h
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Iowa Public Radio7h
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Leslie Bibb Doubles Down on Sheer Trends in Geometric Hermes Dress With Giuseppe Zanotti's Pointed Peekaboo Toes for ‘Seth Meyers' Appearance
Leslie Bibb tackled two back‑to‑back New York appearances on Wednesday, first on "Late Night with Seth Meyers," then at ...
AdExchanger10h
The Legality Of RTB In Europe Has Been Settled, And Nobody’s A Winner
At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework ...
NBNW11h
Warner Bros. Discovery Rebrands Max to HBO Max This Summer
Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Sports Business Journal1d
WBD pushes tennis, NHL, women’s sports in upfront
Warner Bros. Discovery kicked off the final day of upfronts from Madison Square Garden this morning, but unlike many other ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
5 of the biggest streaming announcements from Warner Bros. Discovery Upfront 2025, from HBO Max shows to the new Superman trailer
A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros.
Adweek on MSN1d
Warner Bros. Discovery Gives Upfront HBO Max Prestige
Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a bit long-winded, but ultimately ...
Variety15d
Bioworld Continues 20-Year Partnership With Warner Bros. Discovery Ahead of James Gunn’s ‘Superman’ (EXCLUSIVE)
Warner Bros. Discovery is set to continue its partnership with Bioworld, the merchandise company it has partnered with for decades on tie-in products across IP, including the DC Universe ...