Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this ...

Under the new deal, AMC will feature up to five minutes of ads after a movie's official start time, along with a 30–60 second "Platinum Spot" before the final trailers. Why now? Declining ...

The next time you see a movie at AMC Theatres, note that your movie may not start at its listed time. Have you ever sat down for a 6 o’clock movie and felt like the movie didn’t actually start ...

AMC Theaters will start placing even more ads in cinemas nationwide ... People watch movies in a newly reopened AMC theater on August 20, 2020, in ... AMC refused to participate. At the time, ...

The Hollywood Reporter reveals that AMC’s total deal with National CineMedia (NCM) includes, “show[ing] as much as five minutes of commercials after a movie’s official start time, and then ...

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.

But soon, this real estate is about to expand in time and contain commercials for more things that aren’t movies. AMC Theaters has revealed it will add EVEN more commercials to its pre-movie ...

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.The preshow material ahead of ...

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.The preshow material ahead of ...