AI, Google and Shoppers
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Commentary: When I saw Google's AI shopping feature that wants to be like Cher's closet from Clueless, I had some serious questions. But I admit: Google surprised me.
Google is reimagining online search, again. This time, AI Mode brings cameras, shopping smarts, and even restaurant bookings into the mix.
The idea of virtual try-ons has been toyed with for some time, though AI has given the premise a strong toolbox to pull from. Generational AI allows users to create images out of thin air, and that’s exactly what Google aims to do to help shoppers find clothing.