Store-brand and private-label products are a seeing a surge in interest as consumers look for ways to save at the grocery ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

Retailers like Costco and Walmart are investing in exclusive beer brands as capacity has opened up at brewers across the U.S.

The boom is on. Store brands have been around for years, but rising quality and general inflation drove private label product sales ... by the battle between Costco and Sam’s Club over the ...

New figures from the Private Label Manufacturers Association shows store brand sales — those are names like Target’s Everspring or Costco’s Kirkland Signature — hit an all-time high in 2024.

Costco opened 29 new warehouse stores and relocated another over the past year and has plans to do it again in 2025. In an annual filing Wednesday, Costco said it spent $4.7 billion primarily on ...

Overtaking Costco and its beloved private label won't be easy for Sam's Club, said Michael Baker, a retail analyst for D.A. Davidson. "Never say never," he said. "Who knows? But I think it's going ...