The key to success on Snapchat is creating engaging snaps that capture the attention of your target audience. Here are five ways to use Snapchat to increase brand awareness and grow your business: ...

Tech Snapchat isn’t known for minting internet stars. It’s trying to change that. Updates to the app will make it ‘easier than ever to become a creator’ and to use the company’s AI chatbot ...

Creator economy stakeholders launch an influencer labor movement: A group of content creators and influencer marketing leaders at brands such as Microsoft, Disney and Linktree have banded together ...

Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on ...

She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.

Along with touting its reach, Snap is also marketing “Phantom House” as a way to share brand messages that will resonate. Halloween campaigns on Snapchat have a 1.6-times lift in brand awareness, ...

For ArabyAds’ clients, the benefits are multifaceted. The Creator Discovery API enables mapping and analysis of over 100,000 MENA creators, enabling data‑led influencer alignment.

Dive Brief: NBCUniversal (NBCU) has announced a social creator program, the “Paris Creator Collective,” to supplement its coverage of the upcoming Paris Olympics, per details shared with Marketing ...

Snapchat is opening up its revenue sharing program for more creators posting to Stories, the ephemeral photos and videos that users share with friends and followers that are available for 24 hours ...

Snapchat is introducing a new Lens Creator Rewards program to give AR creators and developers the chance to earn money for top-performing Lenses, the company announced on Tuesday.