Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...

Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...

The immersive forum experience will spotlight the transformative power of Artificial Intelligence in advancing technology and ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell AI PC portfolio boosts creativity and productivity for end users; simplifies AI for developers and IT administrators ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

There will be starter-level base models, mid-range Plus models for "scalable performance," and high-end Premium models for "the ultimate in mobility and design," according to a Dell press release.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell Pro and Dell Pro Max. Attendees at the press briefing were quick to question the similarities with how Apple names its devices. Recent iPhone generations also carry the names “pro” and ...

To make finding the right AI PC easy for customers, we've introduced three simple product categories to focus on core customer needs – Dell (designed for play, school and work), Dell Pro (designed for ...