Here's what to know about how Delta Air Lines is using artificial intelligence to price fares and why some lawmakers and ...

Delta claims that it won't use personal information when setting prices with the help of AI, but that doesn't explain how it ...

Pushing back on a letter from three U.S. senators, Atlanta-based Delta Air Lines said Thursday that it is not, and has not, used or are testing an artificial intelligence system for ticket pricing.

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

The airline has been working with startup Fetcherr to develop what executives have called a “super analyst,” capable of ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

Delta Air Lines tells lawmakers it doesn't use AI for personalized ticket pricing, only for demand forecasting and market ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

Delta Air Lines is rolling out generative AI for ticket pricing. The announcement has been controversial but generative AI ...

Delta Air Lines is responding to growing public scrutiny over reports it plans to use artificial intelligence to set ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the end of 2025.

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices based on user data.