Gen-Z travellers (in their early to late 20s) are increasingly choosing offbeat getaways over traditional tourist ...

This latest report on Gen Z is the third in a series of studies Google India has conducted with Kantar over the past three ...

A Google-Kantar report shows Gen Z values credible, relatable, and visually rich news, with social media and video platforms ...

Gen Z alone accounted for about 43 percent of India’s total consumer spending, with their direct expenditures reaching around ...

India’s largest multi-platform attention research proves that true attention is one of the strongest drivers of business ...

Swiggy data reveals Korean food orders in India surged 50% year-on-year in July 2025, with Gen Z accounting for 27% of demand ...

In India's hyper-connected digital landscape, brands face the challenge of capturing Gen Z's attention, a demographic projected to wield significant spending power. Traditional metrics are ...

Attention among Gen Z audiences does not last longer than 9 seconds, a recent India Attention Research study reveals. Social ...

Gen Z is highly fitness-conscious and keeps things interesting by mixing workout formats that are dynamic, trendy and foster ...