Hyper-personalization goes beyond generic messaging. It leverages AI, real-time data, and omnichannel engagement to create highly tailored customer journeys. In India, this strategy is proving ...

The inaugural TOI Power Creator Awards are set to honor India's most influential digital creators across diverse categories.

Almost half of consumers (48%) in Hong Kong, Indonesia and Singapore are concerned about the loss of human touch in AI. This ...

While a relatively recent phenomenon, its prevalence is increasing rapidly, with 85% or respondents in a survey saying they ...

When Russia invaded Ukraine, luxury companies like LVMH, Chanel and Hermès acted in solidarity with the latter, but the ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and ...

Bankjoy, a leading digital banking provider, today unveiled JoyCompass, a next-generation personal finance platform that helps community financial institutions (CFIs) drive growth through client ...

In this booming nostalgia economy, pages like RetroBollywood have carved out a unique niche. Launched during the first ...

The stable version of Android 16 is all set to launch in June 2025, marking a significant shift from the usual October ...

Shein, the fast-fashion online retailer, is expanding its supply chain by leasing a large warehouse in Vietnam, its first in ...

Ice cream brand Hocco, founded by Havmor’s Chona family, raises $10 million to double production, expand across India, and ...