Gen-Z travellers (in their early to late 20s) are increasingly choosing offbeat getaways over traditional tourist ...

Gen Z, which makes up 16% of urban India’s population, around 86 million people, is the country’s most internet-connected demographic.

A Google-Kantar report shows Gen Z values credible, relatable, and visually rich news, with social media and video platforms ...

This latest report on Gen Z is the third in a series of studies Google India has conducted with Kantar over the past three ...

In India's hyper-connected digital landscape, brands face the challenge of capturing Gen Z's attention, a demographic projected to wield significant spending power. Traditional metrics are ...

India’s largest multi-platform attention research proves that true attention is one of the strongest drivers of business ...

Vinyl sales are surging, and it’s not just retro culture or nostalgia driving the boom. So why are young music lovers, raised ...

Advertising researchers introduce new attention metrics to understand Gen Z behavior online, impacting ad effectiveness and ...

Attention among Gen Z audiences does not last longer than 9 seconds, a recent India Attention Research study reveals. Social ...

Gen Z is highly fitness-conscious and keeps things interesting by mixing workout formats that are dynamic, trendy and foster ...

Tinder is undergoing a significant transformation to attract Gen Z and boost user engagement. New 'modes' will allow users to ...

India's footwear market is experiencing rapid growth, driven by a young, fashion-conscious population and rising disposable ...