Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and ...

Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.

Google is rolling out device targeting controls and features within Performance Max campaigns. We knew this was coming and ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new ...

Advertisers can benefit from curated pre-screen exclusion lists across Google’s Search Partner Network Inventor.

The tool helps advertisers filter unsuitable sites in Google’s Search Partner Network using industry-standard controls ...

Google took a cinematic leap with the launch of a new entertainment venture called 100 Zeros, a multi-year production ...

Much like its creator, Elon Musk’s artificial intelligence chatbot Grok was preoccupied with South African racial politics on ...

Lisa Utzschneider; Chief Executive Officer, Director; Integral Ad Science Holding Corp Jill Putman; Interim Chief Financial Officer; Integral Ad Science Holding Corp Andrew Marok; Analyst; Raymond ...

The new features are designed to empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey.