Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape ...

Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, ...

Updates to Google Ads feature Performance Max offers marketers a way to enhance their search and digital ad campaigns. Google Ads has been available to marketers for 22 years — if it were a ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.

Google Ads is replacing Smart Shopping and Local campaigns with Performance Max campaigns by end of Q3 2022. Performance Max campaigns were first introduced in November 2021 as a way for Google ...

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The ...

Google's Performance Max smart shopping ad platform has been integrating AI to enhance the campaign creation process since 2021. Now, Google is stepping up Performance Max's offerings a notch with ...

Google now requires brand assets at the campaign level in Performance Max ads, improving brand consistency and management ...

The latest addition to Google Ads, its Performance Max campaigns, takes a company's digital marketing experience and capabilities to a new level and lays the groundwork for more automation and ...