UEFA Women’s EURO 2025 film under its 'You Got This' campaign, showing how rivalry and respect elevate performance in women’s ...

Amid her unplanned break from the sport due to injury, Trinity Rodman was seen enjoying herself in a collaboration with ...

The 2025/26 Celtic FC x adidas Away Kit is now on sale and is available to purchase online and in Celtic stores. The black and green kit is a stylish way to show your support for the Celts throughout ...

St. John's will receive a major investment in their athletics department and student-athletes will have an avenue to a ...

No one anticipated the post-pandemic boom in comfy clobber – tracksuits, hoodies, yoga pants and trainers – to be over so quickly, not least brands such as Puma. But cutting back on investment now is ...

In every competitive space, business, sports, politics, the instinct to outdo the opponent is strong. But in marketing, that instinct can be fatal if it becomes obsessive. The brutal truth is this: ...

St. John's Athletic Department today announced that adidas will become the official footwear, uniform, apparel and accessory ...

This former football shoe swaps the cleats for a flat rubber sneaker sole, making for a sneaky style pick that rivals one of ...

Manchester United’s professional development phase group enjoyed a five day training camp in Germany. The group, which ...

Ruben Amorim has challenged Kobbie Mainoo to increase the tempo of his play if the Manchester United midfielder wants to hold ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Competition has not even started at Wimbledon yet, and adidas already holds a decisive advantage over Nike.