She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.

LTK 2025 Creator Marketing Trends Report (Photo: Business Wire) January 22, 2025 02:00 PM Eastern Standard Time ...

Key Highlights The influencer marketing industry is set to grow 12.12% to $22.2 billion in 2025. The global creator economy is projected to grow from $191 billion in 2025 to $528.39 billion by ...

Snap missed Wall Street earnings estimates for the second quarter of 2025, even as the company's Snapchat user base continued ...