Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

Lewis Hamilton’s Formula 1 career has gone from struggle to struggle in recent years. Having made the high-profile switch ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Neat Burger, the vegan burger chain backed by the likes of Ferrari F1 driver Lewis Hamilton and Hollywood star Leonardo ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days ...

While Hamilton notes that there are many great non-alc options on the market right now, he hopes fans will embrace Almave the same way they’ve embraced other partnerships and projects in his life.

While Lewis Hamilton is not retiring, he and Ferrari did "underestimate" the challenge of his adaptation, says Fred Vasseur.