AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...