ClassPass, a subscription service that offers a slew of discounted fitness classes, is expanding into the world of ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres ‘ decision to book more ads before each movie’s ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

AMC Theatres, already the world's largest movie chain, is increasing its reach – into your home and onto your smartphone. Similar to how you can buy and rent movies on Apple and Amazon's video ...

AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

AMC’s Q2 report indicated that the theater industry may finally be moving past the ruinous pandemic and dual-strike ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

The multimedia campaign, which is dubbed “AMC Theatres. We Make Movies Better,” will cost the company more than $25 million and will feature Academy Award-winning actress Nicole Kidman.