Beyond the possibility of box office success, Roth wants to help support the careers of ambitious young filmmakers. He cites ...

AMC Theatres will trim its preshow length after an ad expansion left studios fuming and audiences skipping trailers, with ...

ClassPass, a subscription service that offers a slew of discounted fitness classes, is expanding into the world of ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and ...

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager ...

AMC Entertainment surpassed Wall Street estimates for second-quarter revenue on Monday, as top U.S. blockbusters such as "A ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

AMC Theatres is making a major change that will allow customers more options for acquiring movie tickets. ClassPass is a subscription service that offers discounted fitness classes that can be ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres ‘ decision to book more ads before each movie’s ...