The internet is utterly appalled after the White House fiercely defended Sydney Sweeney’s new controversial American Eagle ad ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign ...

Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with ...

The Associated Press reported the company's ad campaign sparked a debate about race, Western beauty standards and backlash to ...

American Eagle’s fall campaign featuring Sydney Sweeney is drawing fire over a controversial play on the word “genes." ...

Some critics saw the wordplay as a nod, either unintentional or deliberate, to the discredited theory of eugenics.

The ad itself features Sweeney in denim, musing about genetics before flashing a knowing smile. At one point, the camera pans downward. She interrupts: “Hey, eyes up here.” A wink, a joke, a reset. It ...

Even Stephen Colbert thinks the online uproar over Sydney Sweeney ‘s American Eagle jeans ad is a bit much.

Clever wordplay in the viral commercial has launched debate over what message the steamy spot it's really sending.

Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces controversy, PR experts say.