While Apple gives priority to privacy, Meta and OpenAI are talking about AI-powered by devices gobbling up user information.

Apple wants to remind everyone that it’s just running the same play as it always has.

Nah. Apple is investing in AI-- and Cook seems excited. In this week's episode of One More Thing, which you can watch embedded above, I explain what could be coming next from Apple and why the push toward better AI will not topple the iPhone,