If you haven't warmed up to the feeling of West Virginia being picked to finish dead last in the Big 12 Conference this ...

Big 12 coaches sat in a roundtable setting, nodding in agreement that college athletics' NIL system is not just flawed, it's ...

Big 12 Media Days concluded on Wednesday from The Star in Frisco, Texas. Over the course of two days, all 16 teams from the ...

The expected expansion of WWE’s partnership with the collegiate athletic conference is officially here, starting with the ...

The WWE brand has crossed over with the Big 12 Conference in multiple ways the past few seasons, including top stars from WWE ...

EA Sports College Football 26 overall ratings for every Big 12 football team. Is Texas Tech or Arizona State rated No. 1 in ...

The Big 12 media days began on Tuesday, July 8, in Frisco, Texas. Here were the highlights, including coach and player ...

Big 12 commissioner Brett Yormark went all in on the “5+11” proposed model for the College Football Playoff on the first day ...

WWE will bring Friday Night SmackDown to the same markets as Big 12 football during the upcoming 2025 season — here are the ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

In an interview with ESPN on July 9 on the second day of the Big 12 football media days, commissioner Brett Yormark had high ...

When the Big 12 announced it would eliminate its preseason media poll, Yormark explained why the conference made the decision ...